
Rom Hunts Truffles began as idea to bring classic British themes to traditional loungewear. Take some of the countryside and bring it to the city.
Rom Hunts Truffles is a fashion brand inspired by the charm of the English countryside, the joy of nature, and a life well-lived. Named after owners' dogs, Rom and Truffles, it evokes imagery of open landscapes, foraging in the woods, and the effortless elegance of European aesthetics. It all started with a go-to piece for slow mornings and coxy evenings - but we longed for something more: a design with weight, volume, and versatility that could be worn beyond the home.
This led the brand to the beauty of Alpaca yarns, known for their warmth, softness, and sustainability. With deep respect for its origins in the Peruvian highlands, Rom Hunts Truffles craft intentional, functional, and timeless pieces that reflect comfort, style, and self-expression. Rom Hunts Truffles is more than clothing; it’s about embracing life’s small luxuries, finding beauty in simplicity, and curating a wardrobe that speaks to a love of nature, travel and refined living.
“To bring out our vision of comfort, style, and good energy.”
Brand Vision
To be a lifestyle brand that creates thoughtful pieces with a playful and lighthearted soul, investing into craftsmanship and growing from knitwear to exploring multitude of
textiles and materials that resonate with the heart of the brand.
Messaging Pillar
Rituals & Routines
finding beauty in small moments, making everyday life special -> MINDFULNESS I focus on customer's routines & rituals and what problems you solve in this sphere
Quality
encouraging to be conscious about consumerism, choosing one piece that a customer loves & is special, rather than many poor quality garments
Lifestyles
“bring an english countryside getaway to your urban life” -> SLOWING DOWN in the midst of speed of city life
Community
by purchasing RHT, your customer is considered an exclusive community member
Community
RHT garments bring a customer back to fun and creative self expression-> honouring the ECLECTIC side of the brand
Collaborations, Pop-Up examples
Building community:
recommend great spots for countryside getaway & feature your garments “in action” every time
recommend great pubs and restaurants, dog friendly & places where you can play board games with friends
all the places where they can wear RHT garments
Offer RHT robes at hotel boutiques
Photography
• feature your customers & their lifestyle / styling RHT
• film camera >>> a genuine, vintage photography evoking
exclusivity & rawness
• pinterest inspirations & nostalgic photography (cultural
references & inspirations, depth)
Pop-up /collaborations with:
RHT x Hagen
• Hagen is known for its exclusivity and it’s a community “club”,
their milk is from a specific farm which references to finding
joy in small moments and making it special.
• Connected to the ritual of a morning coffee, morning coffee walk
•Other lifestyle products - jewellery brands, luggage brands, homeware
Early Ideation
Early ideas for RHT - we decided these ‘brand mascots’ were too cutsey after we made this